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Different Kinds Of PR Agency

Diposting oleh Business | Jumat, 15 April 2011 | Label: Public Relations

From the tip of Scotland to the South of England, there are thousands and thousands of PR companies.

Within this mix, there are large agencies, small ones, freelancers and internationals. This is further complicated by focus, as many PR agencies do tend to focus on specific industry sectors they have gained experience and contacts within.

Freelance PR

Generally freelancers are there because of a couple of different reasons (circumstance or choice). Some PR consultants may have been made redundant from their agency and just decided to set up themselves taking contacts and contracts with them. Others may have finished a PR course at university and decided to go it alone.

Boutique PR

Boutique is a fancy way of saying that they are a middle of the road agency; not too small, not too large – just right.. Many PR agencies try to make themselves stand out by calling themselves a 'boutique' which sounds good, but is just another PR agency offering PR services.

National PR Agency

There are many PR agencies in the UK that are larger in size, which may have offices dotted around the UK in order to service clients up and down the country. National PR agencies tend to have the resource and facilities to cater for larger clients and give the reactive service and facilities that larger clients may require.

International PR Agency
There are a wide number of PR agencies around the UK that do have offices around the world as well as in the UK. This is perfect for companies that are global and require support in different languages on a regular basis.

Blue chip companies such as Shell, Mirosoft and O2 will use international PR agencies (unless PR is handled internally) to communicate with each nations media circle and issue global press releases about updates within the company, share prices etc.

Choosing a PR agency would come down to the size of your business and the level of support that you require. A startup company would not use an international PR agency, and vice versa.

Most PR companies do have experience based on their background of clients (which normally are from the same industries); so choosing an agency that has a knowledge and understanding of your market it important if you are going to get the most out of them.

The Importance Of Online PR

Diposting oleh Business | Kamis, 14 April 2011 | Label: Public Relations

Many businesses in the UK have not yet taken full advantage of the internet and the power that is behind on-line PR.

The world wide web has billions of websites and web pages all thrown together; what search engines do is they take the searches that are input, and bring up the results they feel are most relevant.

So for example, if you were looking for a news website in the UK, then chances are by typing in news you will bring up the BBC.

Other news channels would battle to get on top of where the BBC is by using an SEO specialist and on-line PR. Both of these work together in getting your website more visible on the internet.

One important part of SEO is PR – as the articles are published on news websites, forums and blogs – all helping your website gain valuable traffic.

Traditional PR

The thing with traditional PR, is that you are reliant on your readership actually reading your article. If you just do one press release and it is in a certain edition, then you can only hope that people do read that edition and your article. Then of course, respond to your article.

There is a lot of 'hoping' involved and the unknown is there and difficult to combat.

On-line PR

With on-line PR, it does work in a slightly different way. Once your article is published, it is then picked up by news sites, blogs and other on-line resources. This then will create back links to your website which in turn will raise your on-line profile.

The advantage being that your website goes up on the search results and has more natural traffic coming to it. Of course you are still reliant on people enquiring at your website, but the fact is that the articles are always going to be on the internet and working for you around the clock.

Many PR agencies are taking a hold of on-line PR and using it to work alongside of traditional PR; both combined to provide good coverage both in traditional media and on-line media.

How Much Does On-line PR Cost?

There are a couple of factors to consider when it comes down to PR costs; in that there is the cost of the PR agency themselves, but also the cost of the on-line press distribution site.

It is always worth shopping around for PR costs as they will vary from agency to agency partly based on the type of campaign you are going for but also the particular agency you choose (as there are no standard costs for PR, all agencies charge differently)

Motion over Ethernet: The key to a whole new level of performance and flexibility

Diposting oleh Business | Kamis, 07 April 2011 | Label: Public Relations

MILWAUKEE, April 2011 - Thanks to recent product enhancements and new introductions, Rockwell Automation is now able to offer the next major evolution for motion applications... a fully integrated motion solution that runs on the same high-level communications protocol as other parent automation systems.

Modern market demands dictate that those with the greatest agility and flexibility in their processes and infrastructure are in a far better position to service the regular and rapidly changing demands of the market. In all instances the customer is king: and whatever they want... you must deliver – as quickly and as efficiently as possible.

Many established manufacturing operations have grown systematically; as more capability is added or existing capabilities are enhanced. The problem is that, machines and processes evolve, there is often a mix-and-match approach to the addition of equipment. Although this approach ultimately achieves the final production objective, it creates a minefield of standards, software, training needs and communication protocols for the design, production and maintenance engineers to deal with. By far the best approach is an integrated automation infrastructure... all based on a single protocol.

Thanks to significant enhancements in its new range of programmable automation controllers (PACs), Rockwell Automation is now able to offer Integrated Motion over EtherNet/IP; meaning that motion solutions can now reside on the same protocol and control architecture as other automation systems within the installation.

This new approach will help companies increase their machine design flexibility, improve their system performance and reduce overall system costs.

Rockwell Automation's Integrated Motion on EtherNet/IP uses Common Industrial Protocol (CIP) Motion and CIP Sync technology from the Open Device Vendors Association (ODVA). The addition of motion capabilities over EtherNet/IP greatly enhances the flexibility and capabilities of this immensely popular automation protocol. Currently the world's leading industrial Ethernet, it appears in over 850 product lines from 250 companies and, in total, over two million nodes have been sold and put into use in industrial applications.

This really is an important evolution in machine control; what we have done is close the loop. By introducing motion over EtherNet/IP we have given engineers the ability to side step their reliance on specialist motion protocols, such as SERCOS. This has removed the final remaining barrier that was preventing the adoption of a complete, single, integrated network that is already capable of undertaking safety, process and discrete control.

EtherNet/IP is, to all intents and purposes, identical to standard Ethernet; the only change being in the Application Layer. It uses standard, unmodified Ethernet, and allows users to effectively manage real-time control and information flow for improved plant-wide optimization; ultimately resulting in more informed decision-making and better business performance.

Other vendors use Ethernet, but they just use the first physical layer – the actual protocol is proprietary and specialist. This means that although they can claim 'Ethernet compatibility', it is, in fact, just as closed as any other proprietary protocol.

EtherNet/IP uses standard infrastructure components, switches and tools and offers 100meg throughput with assured determinism, regardless of device type and mix. Especially important for motion applications, it is capable of 100ns time synchronization of distributed devices and 100µs time-scheduled output and time-stamped input I/O.

As well as the obvious and well-documented benefits of a single-network environment, there are other advantages on offer to machine builders and end users from the single-software environment as part of their motion solution. Expanding on its process control, discrete control and safety capabilities, 41 embedded motion instructions – available in Ladder, Structured Text and Sequential Function Chart languages – are available from the RSLogix 5000 software. The single-software environment provides complete system support, including motion configuration, programming, commissioning, diagnostics and drive maintenance. This single-software approach means fewer licenses, far fewer compatibility issues and a significantly reduced training burden.

Users also have access to catalogue-number drive, motor and actuator selection and configuration, which provides an out-of-the-box 'connect and run' capability, eliminating the need for complex drive/motor/actuator configuration and tuning. They can also easily add the desired motion function to their application program by just pointing and clicking and any tags created in the software can then be shared and used across the entire enterprise.

As the addition of motion is a natural evolution of an already well established technology, users are spoilt for choice when it comes to the breadth of products on offer. Machine builders can now configure, program, commission and maintain Kinetix 6500 servo drives and PowerFlex 755 AC drives thanks to the impressive processing capabilities of Rockwell Automation's new Allen-Bradley ControlLogix 557X PACs – all over EtherNet/IP. In addition to higher-level modules, there is a comprehensive range of Ethernet-compatible components that will help users create an entire automation and motion infrastructure. There is also an impressive range of tools and services available to assist in design, programming, maintenance and troubleshooting; all of which add the finishing touches to a hugely impressive technological capability.

Ethernet has long been recognized as way forwards, as companies strive to remain both open and competitive, while maintaining seamless communications between shop floor and top floor. The additions of motion to its already impressive list of features and functionality will go a long way toward cementing its position as the contemporary automation and now motion protocol of choice.

Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Rockwell Automation employs about 19,000 people serving customers in more than 80 countries.

Allen-Bradley, Lifecycle, LISTEN. THINK. SOLVE. and Rockwell Automation are trademarks of Rockwell Automation, Inc.

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