From the tip of Scotland to the South of England, there are thousands and thousands of PR companies.
Within this mix, there are large agencies, small ones, freelancers and internationals. This is further complicated by focus, as many PR agencies do tend to focus on specific industry sectors they have gained experience and contacts within.
Freelance PR
Generally freelancers are there because of a couple of different reasons (circumstance or choice). Some PR consultants may have been made redundant from their agency and just decided to set up themselves taking contacts and contracts with them. Others may have finished a PR course at university and decided to go it alone.
Boutique PR
Boutique is a fancy way of saying that they are a middle of the road agency; not too small, not too large – just right.. Many PR agencies try to make themselves stand out by calling themselves a 'boutique' which sounds good, but is just another PR agency offering PR services.
National PR Agency
There are many PR agencies in the UK that are larger in size, which may have offices dotted around the UK in order to service clients up and down the country. National PR agencies tend to have the resource and facilities to cater for larger clients and give the reactive service and facilities that larger clients may require.
International PR Agency
There are a wide number of PR agencies around the UK that do have offices around the world as well as in the UK. This is perfect for companies that are global and require support in different languages on a regular basis.
Blue chip companies such as Shell, Mirosoft and O2 will use international PR agencies (unless PR is handled internally) to communicate with each nations media circle and issue global press releases about updates within the company, share prices etc.
Choosing a PR agency would come down to the size of your business and the level of support that you require. A startup company would not use an international PR agency, and vice versa.
Most PR companies do have experience based on their background of clients (which normally are from the same industries); so choosing an agency that has a knowledge and understanding of your market it important if you are going to get the most out of them.
Within this mix, there are large agencies, small ones, freelancers and internationals. This is further complicated by focus, as many PR agencies do tend to focus on specific industry sectors they have gained experience and contacts within.
Freelance PR
Generally freelancers are there because of a couple of different reasons (circumstance or choice). Some PR consultants may have been made redundant from their agency and just decided to set up themselves taking contacts and contracts with them. Others may have finished a PR course at university and decided to go it alone.
Boutique PR
Boutique is a fancy way of saying that they are a middle of the road agency; not too small, not too large – just right.. Many PR agencies try to make themselves stand out by calling themselves a 'boutique' which sounds good, but is just another PR agency offering PR services.
National PR Agency
There are many PR agencies in the UK that are larger in size, which may have offices dotted around the UK in order to service clients up and down the country. National PR agencies tend to have the resource and facilities to cater for larger clients and give the reactive service and facilities that larger clients may require.
International PR Agency
There are a wide number of PR agencies around the UK that do have offices around the world as well as in the UK. This is perfect for companies that are global and require support in different languages on a regular basis.
Blue chip companies such as Shell, Mirosoft and O2 will use international PR agencies (unless PR is handled internally) to communicate with each nations media circle and issue global press releases about updates within the company, share prices etc.
Choosing a PR agency would come down to the size of your business and the level of support that you require. A startup company would not use an international PR agency, and vice versa.
Most PR companies do have experience based on their background of clients (which normally are from the same industries); so choosing an agency that has a knowledge and understanding of your market it important if you are going to get the most out of them.
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