Many businesses in the UK have not yet taken full advantage of the internet and the power that is behind on-line PR.
The world wide web has billions of websites and web pages all thrown together; what search engines do is they take the searches that are input, and bring up the results they feel are most relevant.
So for example, if you were looking for a news website in the UK, then chances are by typing in news you will bring up the BBC.
Other news channels would battle to get on top of where the BBC is by using an SEO specialist and on-line PR. Both of these work together in getting your website more visible on the internet.
The world wide web has billions of websites and web pages all thrown together; what search engines do is they take the searches that are input, and bring up the results they feel are most relevant.
So for example, if you were looking for a news website in the UK, then chances are by typing in news you will bring up the BBC.
Other news channels would battle to get on top of where the BBC is by using an SEO specialist and on-line PR. Both of these work together in getting your website more visible on the internet.
One important part of SEO is PR – as the articles are published on news websites, forums and blogs – all helping your website gain valuable traffic.
Traditional PR
The thing with traditional PR, is that you are reliant on your readership actually reading your article. If you just do one press release and it is in a certain edition, then you can only hope that people do read that edition and your article. Then of course, respond to your article.
There is a lot of 'hoping' involved and the unknown is there and difficult to combat.
On-line PR
With on-line PR, it does work in a slightly different way. Once your article is published, it is then picked up by news sites, blogs and other on-line resources. This then will create back links to your website which in turn will raise your on-line profile.
The advantage being that your website goes up on the search results and has more natural traffic coming to it. Of course you are still reliant on people enquiring at your website, but the fact is that the articles are always going to be on the internet and working for you around the clock.
Many PR agencies are taking a hold of on-line PR and using it to work alongside of traditional PR; both combined to provide good coverage both in traditional media and on-line media.
How Much Does On-line PR Cost?
There are a couple of factors to consider when it comes down to PR costs; in that there is the cost of the PR agency themselves, but also the cost of the on-line press distribution site.
It is always worth shopping around for PR costs as they will vary from agency to agency partly based on the type of campaign you are going for but also the particular agency you choose (as there are no standard costs for PR, all agencies charge differently)
Traditional PR
The thing with traditional PR, is that you are reliant on your readership actually reading your article. If you just do one press release and it is in a certain edition, then you can only hope that people do read that edition and your article. Then of course, respond to your article.
There is a lot of 'hoping' involved and the unknown is there and difficult to combat.
On-line PR
With on-line PR, it does work in a slightly different way. Once your article is published, it is then picked up by news sites, blogs and other on-line resources. This then will create back links to your website which in turn will raise your on-line profile.
The advantage being that your website goes up on the search results and has more natural traffic coming to it. Of course you are still reliant on people enquiring at your website, but the fact is that the articles are always going to be on the internet and working for you around the clock.
Many PR agencies are taking a hold of on-line PR and using it to work alongside of traditional PR; both combined to provide good coverage both in traditional media and on-line media.
How Much Does On-line PR Cost?
There are a couple of factors to consider when it comes down to PR costs; in that there is the cost of the PR agency themselves, but also the cost of the on-line press distribution site.
It is always worth shopping around for PR costs as they will vary from agency to agency partly based on the type of campaign you are going for but also the particular agency you choose (as there are no standard costs for PR, all agencies charge differently)
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