For many companies, exhibitions and trade shows are some of the best ways to get new business. The fundamentals of an exhibition or trade show involve renting a space beside other businesses who will be in a similar or related field of trade, then stocking that space with a variety of visual display systems, designed to attract the attention of exhibition attendees who may be future clients. To convince exhibition goers to approach your display instead of the display of your competition, you need to have something attention-grabbing and high impact. There are a number of important factors that ensure you have enough presence at an event like this, one of these being your choice of stands. The trade show stands that you choose for your display may include some of the staple systems of a small to medium exhibition which may include a pop up display and some banner stands. The beauty of these displays is their ease of use, portability and budget-friendly price. Pop up stands are particularly effective at getting the attention of passers-by because of their large scale and presence. Roller banners are also a great exhibition display system because of their versatility and the availability of various sizes.
The thing that all these stands have in common is the fact that without well designed printed panels, they would be pointless. Displaying printed graphics is the reason for their whole existence. A striking design printed on your display is essential to a successful show. Now, this article isn't about how to design a compelling exhibit, this article deals with the practical element. If your business is evolving and growing as it should, then you'll no doubt need a number of different displays for different shows to advertise different products and/or services. With this in consideration, it wouldn't be very economical to purchase a completely new set of display stands for each show that you attend. This is where extra trade show panels can save you money and also give you the versatility to advertise a variety of different products/services just by changing the graphics or panels on the display.
Pop up displays are especially suited to having a number of different panel sets for various purposes. For example, if you have two separate items that you want to promote at different events, a set of panels for each item can be used with the same pop up framework, removing the necessity of having two different stands. There is also a method to seamlessly replace individual panels to display different information as an alternative to replacing a full set. This forges an even more economical solution to exhibiting at multiple events.
When it comes to using a number of alternative graphics on roller banners, there are a couple of ways this can be accomplished. If your roller banners have been used at an event and you no longer need the printed panels, you can get them replaced while keeping the banner stand mechanism. This 'recycling' is also better for the environment. Alternatively, you can buy a roller banner with an interchangeable cassette system. Each cassette contains an individual graphic and the cassettes can be swapped easily and without much effort.
The only drawback to having a number of various graphics for each stand that you have is the fact that they will occupy more storage room. Assuming that you attend exhibitions often and have the room to spare, this is a great way to increase your display budget and increase the versatility of your trade show setup
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