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A business (also known as enterprise or firm) is an organization designed to provide goods, services, or both to consumers.[1] Businesses are predominant in capitalist economies, in which most of them are privately owned and formed to earn profit to increase the wealth of their owners
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| Jumat, 15 April 2011 |

Nonprofits are under immense pressure to reach the largest number of supporters to help them in accomplishing their mission to bring change in today's societies across the world. To help such nonprofits, various supporters, volunteers and fundraisers are helping raise funds so their favorite cause can be successful. With the large popularity of social media platforms, it has become an effective, yet competitive medium for nonprofits to raise funds online.

With the introduction of online charity websites, nonprofits and their supporters are able to launch online fundraising campaigns not only to help in promoting nonprofits' initiatives but also to help in raising funds online.

Such online charity websites have integrated social media to help you as a fundraiser or nonprofit take your fundraising campaigns viral and reach new supporters. Moreover, it doesn't involve any costs and in return, is a very cost-effective and efficient tool to use for promoting your cause.

Below are a few benefits donors and fundraisers receive by connecting with social networking sites:

1.       Ease in sharing your cause with friends on Facebook and Twitter.
2.       Quickly raise money online for your cause.
3.       Build new friends and relationships with people who have a similar passion.
4.       Easy to learn about new fundraising events hosted by friends and help them raise awareness as well for their cause.
5.       Share and promote your favorite nonprofits' causes with your Facebook friends.

Integrating with social media platforms is not only a convenient option for donors and fundraisers, but also a convenient and effective solution for nonprofits that have to balance their marketing and other operations out of the same funds.

Below are a few benefits for nonprofits:

1.       Provide a convenient option for supporters and volunteers to track and support your fundraising pages online.
2.       Facebook is a great way to help existing supporters take your online fundraising pages viral and raise awareness amongst potential supporters.
3.       Very cost-effective method to reach new donors and raise awareness about your social missions and causes.
4.       Great solution to provide transparency and maintain ongoing dialog and engagement with existing supporters.

Apart from social networking sites, there are social bookmarking sites, which allow you to share information about your favorite nonprofits with others instantly.  There are social bookmarking sites like Digg, StumbleUpon, Google and Yahoo Buzz that help spread the word among a large audience about your Cause and the impact it has in the world.

If you have a passion to promote your social initiatives among existing, new and potential supporters, then you must leverage such online charity websites that have the potential to take your online fundraising efforts viral for higher publicity and higher returns to succeed in your social missions.  You have nothing to loose but to raise awareness, potential supporters and build a stable future for your nonprofit.


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