Many companies view sales training as a luxury; something that is very expensive and is not all that important. An add on that when times are good and business ticking over, time can be taken out to put the sales team on a training course (money not being an issue).
Many companies will provide internal training programs for new starters and this is normally carried out by a more senior sales person and involving shadowing current sales people. The reason normally is that is it a lot cheaper to put new staff through an internal training program as opposed to a proper sales training course.
The problem with this is that the new people are not getting the training they need to do their job as well as they possibly could it they had the right training from a professional training business.
Sales is a specialist role, something that can be learned by anyone, but not done by anyone. There is the phrase 'he is a natural born salesman' which has been used to describe someone who is good at selling. However being good at selling and good at producing results is different.
Sales training companies normally have a wealth of experience often having travelled the road themselves having made mistakes and learned from them.
Many businesses shy away from using a sales training company, mainly because of the costs involved. Sales training can be expensive (from around £400 per day up to £800 for a member of staff); but investing in your sales people should produce better more effective sales people.
Many sales people have not had the best of training, and been rushed through in order to get them in front of customers (either on the phone doing telemarketing or face to face selling). This causes the problem that they make mistakes and then practice making those mistakes. It could be something small or big, whichever it acts as a stumbling block to them being efficient.
Training companies can provide a wide range of training courses, from basic questioning skills, to lead generation and closing.
To have an efficient sales team, they need to be well equipped (like an army as an example) given the best tools for the job and the best chance of them being successful.
Many companies will provide internal training programs for new starters and this is normally carried out by a more senior sales person and involving shadowing current sales people. The reason normally is that is it a lot cheaper to put new staff through an internal training program as opposed to a proper sales training course.
The problem with this is that the new people are not getting the training they need to do their job as well as they possibly could it they had the right training from a professional training business.
Sales is a specialist role, something that can be learned by anyone, but not done by anyone. There is the phrase 'he is a natural born salesman' which has been used to describe someone who is good at selling. However being good at selling and good at producing results is different.
Sales training companies normally have a wealth of experience often having travelled the road themselves having made mistakes and learned from them.
Many businesses shy away from using a sales training company, mainly because of the costs involved. Sales training can be expensive (from around £400 per day up to £800 for a member of staff); but investing in your sales people should produce better more effective sales people.
Many sales people have not had the best of training, and been rushed through in order to get them in front of customers (either on the phone doing telemarketing or face to face selling). This causes the problem that they make mistakes and then practice making those mistakes. It could be something small or big, whichever it acts as a stumbling block to them being efficient.
Training companies can provide a wide range of training courses, from basic questioning skills, to lead generation and closing.
To have an efficient sales team, they need to be well equipped (like an army as an example) given the best tools for the job and the best chance of them being successful.
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