When planning a business conference, there's so much that needs to be organized: the venue, the meals, the guest list, the hotel, the activities, the equipment … with all these things to organize, sometimes it can be easy to book the first keynote speaker who replies and cross that item off your list.
Instead of being an afterthought, booking the best keynote speaker should be the focus of your initial conference planning. The right speaker can decide whether your conference is a success or a flop.
A person could be the top mind in their field, but stand them in front of a conference of their peers and they become dull, boring, condescending, jittery, or just plain awful. The best conference speakers are people who have plenty of practice – people who speak for audiences all the time, who know how to deliver an engaging and entertaining speech.
When searching for your ideal keynote speaker, look for someone who regularly speaks at conferences. Watch YouTube videos of them speaking, or ask people who've recently attended conferences for any recommendations. Remember, your speaker might not come direct from your field – a top-notch conference speaker encourages people to think in radical ways, and can do this without being an expert on your specific line of business.
A good keynote speaker works with you to focus their lecture on the theme of the conference and the interests of the audience. They pay careful attention to providing immediate, take-home messages and creative ideas. They will thoroughly research their topic and the audience – expect to receive emails with strange questions in them at all hours of the day!
In most instances, you will decide upon the theme before you book your speaker. Sometimes, your ability to obtain a certain speaker will determine the theme of your conference. Your theme can be as broad or narrow as you like, but remember keynote speakers usually talk on wider issues and offer thoughts for the future. Give them a theme they can work with.
A strong keynote speaker with a solid reputation will generate an audience for your conference above and beyond your company. You will be able to engage with other key thinkers both within, and outside, your niche.
Planning your next conference or work function? Langtons offer a stunning function venue and conference centre in Auckland.
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